Discussion on the Strategy of Transforming Enterprise Financial Accounting into Management Accounting in The Era of Big Data

The advent of the era big data has caused great impact on enterprise financial management, but at same time, management also ushered in opportunity innovation and development. As a modern under new economic situation, personnel should not only do good job self-positioning, conform to development needs era, speed up transformation upgrading accounting mode mode, formulate scheme that is closely integrated with development, so as ensure enterprises are always favorable position fierce market competition premise enhancing their comprehensive competitiveness. This paper mainly discusses analyzes strategy data.